Entertainment and Sporting Digital Marketing Mix

Impact of the Internet on Entertainment Industry – Marketing Mix The Entertainment industry includes a wide range of activities such as movies, TV, games, gambling and music (Blais, Craig, Pepler & Connolly 2008; Safrath 2011). The table below shows that using the internet for entertainment purposes has increased by a massive 20% from 2015 to 2017 in Australia and is one ofContinue reading “Entertainment and Sporting Digital Marketing Mix”

Social Media: Do Celebrities Call all the Shots?

Social media is a complex online ecosystem that features many different groups. The main 3 groups are organisations, influences and consumers. The mind-boggling fact is that no matter what your logging on for you will end up consuming media in many different ways! So how can we better understand the strategic way to use socialContinue reading “Social Media: Do Celebrities Call all the Shots?”

Digital Marketing

It probably wouldn’t surprise you to know the online world is growing rapidly, digital marketing is very much the way of the present. With 86% of Australians connected to the internet at home, it’s not hard to wonder why it has become a big part of our lives (Australian Bureau of Statistics 2018). Digital marketing isContinue reading “Digital Marketing”