Entertainment and Sporting Digital Marketing Mix

Impact of the Internet on Entertainment Industry – Marketing Mix The Entertainment industry includes a wide range of activities such as movies, TV, games, gambling and music (Blais, Craig, Pepler & Connolly 2008; Safrath 2011). The table below shows that using the internet for entertainment purposes has increased by a massive 20% from 2015 to 2017 in Australia and is one ofContinue reading “Entertainment and Sporting Digital Marketing Mix”